We never stand still. We are perpetually in convention centers, conference hotels and at events evaluating, observing and learning. We are also meeting with association boards, staff, and constituents to better the organizations we serve.
Our clients want to know what the future holds. From the “anti-booth” movement to the changing landscape of sponsorships, our team never stops creatively thinking.
Our process starts with research. From talking to your core constituencies, we develop a profile and baseline understanding before ever embarking on any project. We may secret shop your show, visit your competitors, or survey various groups; each research plan is unique to the situation and budget.
Once we have a clear understanding, we develop a comprehensive plan that makes the most of your resources.
Finally, we get ambitious and execute.
The art of the sailor is to leave nothing to chance.
~ Annie Van De Wiele
The Halyard Group 